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Artificial Intelligence

How generative AI is changing the way made-to-measure work gets quoted

July 14, 2026 · 5 min di lettura

Made-to-measure work has always been the weak point of traditional quoting: every enquiry differs from the last, and building an accurate quote takes time — reading the customer's specification, turning it into a bill of materials, working out materials and hours. Generative AI is changing that process in concrete ways.

From a description or a photo to a bill of materials

A customer describing a gate in words, or attaching a photo or a rough drawing, is supplying the raw information a quote grows from. An AI able to interpret text and images can pull out dimensions, the materials asked for and the technical characteristics, and propose a coherent bill of materials automatically — work that traditionally called for careful reading and the experience of whoever prepares quotes.

Conversation as the interface

Instead of filling in forms and drop-down menus, the interaction becomes a conversation: you describe the job the way you would to a colleague, and the system asks the clarifying questions it needs — preferred material, finish, lead time — before working out the quote. It is a change of interface that removes friction, particularly for people who are not at home in complex business software.

The memory a spreadsheet does not have

A spreadsheet does not remember how a customer behaved six months ago, nor what margin they accepted last time. An AI connected to your commercial history brings that memory into every new negotiation, suggesting a price consistent with the real relationship with that particular customer, instead of starting each time from scratch or from a generic industry average.

What stays the same

What generative AI does not change, and should not change, is the reliability of the arithmetic: waste, hours, hourly cost and margin remain with a verifiable deterministic engine. The AI speeds up gathering the information and talking to the customer; it does not replace the sums on the quote. It is precisely in that combination — speed in gathering, precision in calculating — that the real benefit lies for anyone working on made-to-measure jobs every day.

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